From Consumer Insights to Competitive Products
Breakthrough products come from aligning observations, insights, actions and vision. In other words, we spend a lot of time looking, thinking, interviewing, testing and projecting. All with the goal of creating relevant, competitive and elegantly designed product solutions.
People always ask, how we come up with product ideas? The answer involves a great deal of gymnastics. We flip ideas and assumptions on their heads... until we get to that perfect 10.